Weekly Buzz Viral campaigns & branded content

SOS Condoms: It will save your date

Have you ever been in the situation where you needed a condom, but you couldn’t find it anywhere? Well, now Durex has found a solution to that problem. They have named it SOS Condoms, which is an application where you can order condoms whenever you want, and get them delivered. At the moment the service is only available in Dubai.

PEOPLE ARE AWESOME 2013

Get ready to be amazed! There are no boundaries of the human race! You can do everything! Watch this awesome compilation and feel the rush! Over 20 million views in 8 days!

Nike Golf: No Cup Is Safe

The two golf stars Tiger Woods and Rory McIlroy star in this Nike campaign that was launched 4 days ago. The video has so far reached over 5 million views. The two athletes are captured on the driving range competing in hitting random cups - off the field. Nike's message is shown in the title of the video; No. cup is safe. Entertaining Video!

Faktum Hotels – sleep like a homeless person

Faktum Hotels is a new and surely different hotel brand. At the website you can choose between 10 different "rooms" in Gothenburg for only 100 SEK. When you read the descriptions, it sounds like wonderful rooms, but the photos will probably scare everyone from sleeping there. The photos don’t show normal hotel beds, but beds of homeless persons. Forsman & Bodenfors is the creative team behind this charity campaign, where the money will be donated to the 3,400 homeless people in Gothenburg.

Retailers can be fashionable!

Target has turned the grocery industry into a fashion runway.
The retailer, long known for its design sense, is launching a new campaign for its groceries that parodies fashion advertising, most known for it's "because you're worth it"-phrase. This campaign has models in slow-motion vignettes, against stark white backgrounds, showing off Target's "Everyday Collection" of cake mixes, laundry detergents and fresh packaged meats.

Great idea!