Weekly Buzz Viral campaigns & branded content

18May/120

Sneaker Skills

”SneakerSkills” – this is the title of the new viral campaign from Foot Locker. The video follows one of Foot Locker’s craziest teams, which show off some serious sneaker skills! There are no limits to what this sales team can do, and it’s pure showmanship when servicing customers, as shoes and boxes are spinning through the air. Filmed on a handheld camera, with laughs and giggles in the background, this video might appear of a rather unprofessional nature, but this is what also makes it seem so improvised. A normal day in Foot Locker store you ask?
The video links to Foot Locker’s website sneakerskills.com, where you can find sneaks games and quizzes – and bring your sneaker skills to the table!

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9May/120

Canadian Paralympic Committee – Unstoppable

The runner in this video ad is the Canadian paralympian Alister McQueen. In this powerful new commercial for the Canadian Paralympic Committee, he sprints on a track, passing the runner’s traumatic injury in a car accident and subsequent rehabilitation. The commercial was filmed in one continuous shot without CGI trickery.

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30Apr/120

Go Google: Google Drive

Google Drive is the latest online sharing and editing tool, and is a potential threat to the known Dropbox. This video demonstrates the potential of Google Drive and has reached over 2 million hits on Youtube in only a week! The idea behind Google Drive is similar to DropBox, but with Google D you can edit the same file simultaneously and everywhere, regardless of size of the file. Check out the video here and judge for yourself. Dropbox's new competitor:

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24Apr/120

Save the bear’s birthday party!

Its now almost 2 years since we first became acquainted with the hunter and the bear in the interactive video, A Hunter Shoots a Bear!. Now they are back in a new interactive video. Its the Bear's birthday and the hunter has baked a cake, but suddenly the celebration gets interrupted by a meteor falling against the earth! You as the viewer are now responsible for saving the party! Already more than 6.5 million hits in 12 days! Try it!

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19Apr/120

Having a superstar’s name

The latest commercial from ESPN introduces an ordinary older short white man with a very special name. His name is one of the most famous names in the world, Michael Jordan. The commercial explores what it’s like to be a perpetual disappointment to those who are expecting the "real" Michael Jordan. A funny tragicomic story!

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