Stop The Traffik
Trafficking is a very serious and at the same time a much debated subject. This new campaign gives the message that trafficking affects all people. The two films are relatively relentless and succeed very well in acting as hard as the trafficking business itself.
Read more about trafficking and how to stop it:
Nike Human Chain
Nike is really one of the big players when it comes to making big visually-stunning adverts. This new ad is no different. By using famous sport icons, Nike illustrates that sport is about repetition. The more time you spend practicing the same motion, the better you will be.
Certainly stars like; Lance Armstrong, Maria Sharapova and Ladainian Tomlinson have practiced over and over aging to achieve perfection.
This point is beautifully emphasized by the soundtrack used in the film, where the words “How you start, is how you finish” are sung.
I’m on a Horse
Some people might cringe when they remember the brand “Old Spice”, but all that is perhaps about to change. The American icon brand is making a comeback with a new hilarious campaign. With an amusing campaign site and two funny films, Old Spice is on a mission to make men smell like men. The first two films are targeted at the women gives the message, that anything is possible when your man smells like Old Spice. The fantastic tag line for the campaign: “We're not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it”. Check out the two films here, and make your way to the campaign site here.
Heavy Rain
Heavy Rain is the title of a new PS3 game that you can find in the European shops 2/24/2010.Besides containing incredible graphics and a high level of suspense, it also contains a gloomy atmosphere that compares to the old Max Payne games. The developers of the game have released a rather interesting set of promotion films on YouTube.
The viewer gets to choose between varieties of options in a situation, and must face the consequences of the choices he or she made. Try it out by viewing the trailer, and click between the options. If you want to know more about the game, check out the game site.
Racing Bees
Carlsberg’s well-branded product “Carlsberg Sport” has, ever since it was introduced on the market in 2008, had some impressive and innovative adverts. To mention a few: “Football Squirrel” and “Ping-Pong Penguin”. Both of these ads are very nicely produced, and the new advert is no exception.
This time you follow a very intense formula one style bee race through a house – even through the obstacles! Take away the bees and it almost reminds you of a gangster movie shoot out. Often when you see a movie with production value like this one, your thoughts goes to the people in the post production department, and the long hours of work they must have had.

