Your Weekly Buzz posted some comments about a film called ADLAND in February. ADLAND was a sort of promo for Creative Circle Awards UK, and the film featured some (almost ALL) of the great adverts we have seen over the last 40 years. Logorama contains some of the same themes as ADLAND. Logorama invites you into a universe that is made up of all of the different logos surrounding us. The creators must have done an impressive amount of research before making the film. The animations are great, and the film is studded with action.
Whether the different roles assigned to the logos represent the creator’s attitude towards the product is debatable. Furthermore one can ponder if the logos representation is in accordance with the image normally perceived with the logo. It seems difficult to argue for Ronald McDonald being pictured as a saint, or the Pringles mustache man being pictured as a gentleman.
Begin the week with part I & II and – like ADLAND – try to add up how many logos you can recognize.
Most people know the age-old trick of pulling the tablecloth away from under plates, glasses and cutlery. Whether you have seen the trick in a pub, at a birthday party or perhaps at a wedding, the trick is (almost) always a popular one. BWM recently introduced the new Sierra 1000RR motorcycle that achieves 100 km/h in staggeringly 2,9 seconds! Perhaps you are wondering why an age-old bar trick and BMW are being mentioned in context. Don’t worry – there is a point.
BMW wanted to show how fast the new Sierra is and therefore used the Sierra to perform the old trick in XXXL. The Sierra is able to pull the tablecloth away from under what can only be described as a majestically laid table. This is a fresh and innovative way of showing the new model, in preference to the habitual, trivial and deadly dull; “Shots of a motorcycle driving on a spectacular road in; desert, mountains, forest, plains… payoff”.
In the wake of the now infamous Old Spice “Smell Like A Man” film comes “The Fresh Collection”. Luckily they haven’t neglected the humor and the greatly exaggerated romantic clichés, which makes this ad a worthy successor. Just like “Smell Like A Man” this new ad has an extra film containing just as much silliness as the first one.
Once again your Weekly Buzz will recommend a visit to the campaign site that, besides being very funny as well, is nicely done. In closure we are looking much forward to the next Old Spice advert and despite having to maintain the level of freshness (fresh thinking – and a fresh smell), we hope it will be just as entertaining.
Your Weekly Buzz loves Adidas adverts. Everything from the soundtracks used to the played down way of implementing celebrities. If you share a passion for Adidas ads you might remember House Party or Star Wars Collection. All these films feature different celebrities who very elegantly appear in various situations.
This new advert is no different. Once again Adidas is able to use celebrities in fragments, and once again the result is more than great – you would love to attend the big block party, wouldn’t you? Among the celebrities you will spot; Snoop Dogg, David Beckham, Ciara, Noel Gallagher and Whitney Port – just to name a few. Our excitement for the advert doesn’t stop here – did we mention it also contains a great soundtrack by Pilooski?
Well done Adidas!
This week’s first blog post on your Weekly Buzz is a rather critical one. Google is considered by modern standards to be a big company, and over the last couple of years Google has turned in to a conglomerate. Google is regarded quite influential on several markets such as; e-mail, telecommunications, online search and latest Google Buzz – their attempt at a social networking platform. The critical consumer – who perhaps also is afraid of the “Big Brother” phenomenon – might contemplate how Google uses its power. Is Google going to use their size and power to control and monitor my activities? And how will this affect me?
The fact is that Google provides a wide variety of services that we as consumers would hate to be without in our everyday activity on the web. Perhaps one should relax and enjoy the many features provided by Google – but don’t say you weren’t warned.