The vast majority of all media today spends a lot of time, money and space to write, debate and blog about various talent shows. Just to name a few of these programs; X-Factor , All Stars, Pop Stars, Talent and Americas Best Dance Crew. If you are fed up with the so called “talent” shows, perhaps you will find the new Heineken advert as amusing as we did.
The ad depictures (or is it perhaps mockery?) what men and women finds to be good entertaining, meanwhile the product is incorporated excessively. Heineken is able to show some of the famous disciplines know in most bar environments; “Carry many pints back to your mates”, “Open a succession of beers”, and “A panpipe symphony played on bottles”.
The idea about indicating differences – or is it similarities – between men and women have been used by Heineken before. We are referring to the classic Heineken advert, where the difference, one to begin with thinks is there, actually turns out to be a similarity.
The rival brewer Carlsberg has also used the differences between men and women in their advert “Dream Appartment”:
Common to most recent Audi adverts is that the aesthetic and beautiful is the key element. This is particularly frequent in Audi R8 adverts. The R8 is – according to Audi – the slowest car ever produced by the firm, because it took many years to develop. Despite the slow development process, beauty came into existence. One of the first R8 adverts showed the building and assembling of the car, from beginning to finish, with a beautiful piece of music complimenting the pictures:
This new advert (for the R8 Spyder) is once again a devotee to beauty. In the beginning the world is filled with chaos, roar, rockabilly music and brutality until the white and beautiful savior appears. The R8 makes the primitive cars, which most of all resemble an Ed Hardy design, to commence a spectacular ballet to a piece composed by Georg Friedrich Händel. The otherwise primitive cars are attracted by the R8, and it gets to a point where a pink car dances with the R8. This is attempted to be spoiled by a black car with the title “UNLOVED” – but the R8 dodge the unloved perfectly unproblematic.
Vorsprung durch Technik!
Within the last couple of years there has been a tendency/trend to promote products by using them in a different context than it was intended. We have seen it with Tictac Micha and with the famous “Mentos in coke”-trick. Nike is using this trend in a new advert featuring the Japanese breakbeat duo Hifana, who’s “playing” the “NIKE FREE RUN+” shoes. Hifana starts out with their version of “Also sprach Zarathustra” by Richard Strauss (known from the movie “2001: A Space Odyssey”), but then continues to movie around in their own material.
The advert and especially the performance of the shoes are being wildly debated on, for example, YouTube where viewers are discussing if the shoes can play music. And if not then how one could make them play. The advert ends (disappointingly) by telling the viewers that the shoes can NOT play music, and they are only for running and exercising.
Many will might remember Flat Eric from the late 1990s, where he (or it) was featured first in short films and later in music videos – all produced by the DJ Mr. Oizo. Later Flat Eric was spotted by Levi’s and a campaign was launched featuring the yellow Eric. If you are a dedicated fan or just need to refresh your memory we first bring you the music video:
Recently there has been appearing different clips featuring Flat Eric, who in the old Levi’s adverts was stopped by the police, and now after many years is being released from prison. In the classic “release on parole” scene Flat Eric encounters the famous producer/musician Pharell Williams, who plays the prison guard. Die hard Flat Eric fans will recognize some of personal possessions that is being issued.
There is now some speculation about how these clips are to be interpreted: Is it a new campaign, a comeback or perhaps a new short film by Mr. Oizo?
There is even a sort of behind the scenes/teaser clip (without sound), it is all very mystical – just like in the old days! We are looking forward to seeing more of Eric!
The behind the scenes/teaser:
Ogilvy Brazil was given the job to create a campaign that should reduce the number of traffic accidents caused by driving while intoxicated. Instead of choosing the – perhaps more safe and usual solution – where a campaign is launched featuring: accidents, smashed cars, scars and torn limbs together with the bereaved family, Ogilvy chose a different approach. A happening was set up where the eventual expenses connected with road accidents was put on the bar guest’s tabs. This is an interesting and innovative angle whereupon you inform the public about the consequences of drunk driving.