Weekly Buzz Viral campaigns & branded content

31May/100

Stop Motion Video Game

Stop motion films and animations have circulated a lot on YouTube the past years. The technique is used by coming up artists, film producers and students – and even arcade enthusiasts. The first post of the week is actually a mix between both the art and the arcade world.

The artist Alex Varanese from San Francisco has said about the film:

 “I recently found myself wondering what a video game might look like in the form of a stop motion animation. While a normal person’s response to such a question of course be “who gives a shit?” I possess few of the qualities typically associated with normalcy and was irrevocably compelled to find out. This is the result

If you are an arcade game devotee you might remember the Konami game “Scramble” from 1981, where you have to steer a “Jet” through various levels while shooting enemies. This could be a source of inspiration. Perhaps it has also been the game “R-Type” where you defend Earth against aliens?

Do you feel inspired? – If so then go straight home and dig up your old Commodor 64 and give ’em hell!

24May/100

Great Moments Makes Great History

At all great sporting events there will always be some decisive and crucial moments – and the outcomes of these moments will be immortalized in highlights. Whether it is the Wimbledon, Formula 1, Tour de France, Olympic Games, Super Bowl or the World Cup there will with certainty be some great – victorious or defeats – moments. If you need to relive some of the great ones we recommend this ESPN montage.

Highlights can be used for many things: one can reminisce great moments with favorite stars and teams, one can find inspiration that can lead to action, and one can ponder about the outcome of these events. What if the great moment hadn’t happened the way it did? What if Payton Manning hadn’t thrown that interception in the Super Bowl, or what if Diego Maradona had been caught using his (or God’s) hand in the World Cup in 1986? Unfortunately we can’t give you the answer because in sports it is mostly the small differences and margins that are the decisive factor of the outcome. Who know what would have happened just after? It is still fun to ponder though, and Nike has used this idea in their World Cup advert that is nothing less than impressive. It is studded with references to: television shows, other celebrities, other athletes, YouTube sensations and the stereotype of nationalities.

We are looking very much forward to this year’s highlights!

19May/101

A New Purchase for the Home?

Your Weekly Buzz adores visual installations and visual art. We are fond of the interactive, exciting and visually impressive work done by YesYesNo. Now our fascination can continue with this new contribution made by French SUPERBIEN. The title is “Sensory Box” which is a reference to the sensory boxes that kids use to develop in early stages. Some might argue that this particular sensory box might be for adults – or is it? Wouldn’t we all – young or old – love to have a visual installation like this in our own home?! Think about having this when throwing a party. It makes effects like fluorescent tubes, cubist art, sky scrapers/urban life and finally there is a lot of experimenting with different dimensions and perspectives.

However this installation can give you more than just entertainment. It can give you a desire to know how this was made: what are the boxes made of to give that perfect reflection and just how many projectors and light sources is used in this installation. Furthermore one can make up one’s own ideas to what other images and subjects that could be used. You could program sound bars that moved in sync with the music being played in the room. Finally it will be interesting to imagine when this technology will be a part of everyday life and consumes can begin to use it for communication – both for outdoor advertising and at home.

18May/100

Liquid Mountaineering

We are all familiar with the story about Jesus walking on water a few thousand years ago. Now it is possible to literally walk in Jesus’ footsteps.

A mixed team of pro skiers and surfer dudes has developed a new sport “Liquid Mountaineering”.  In short you wear a special water repellant shoe and a wetsuit and then run onto the water while high stepping. The team has been through many stages of development but has finally come up whit a technique where they can get more than just a few steps. They are currently working on being pulled by a jet ski to obtain more speed.  

This is a typical viral case, and it has created a lot of debate on YouTube. The style is nothing short of a great: The editing and the music interact, while the actor’s horrible English and the entire atmosphere, makes it a quite entertaining viral film.

It is differently a true/false factor that drives this film. People have been debating on how this was done and some have even been convinced that parts of the act were real. If you find this video entertaining you can follow the development of this new sport on the team YouTube Channel.

17May/100

5 Years With YouTube

We are all daily users of YouTube. Most of us have experienced time flying by as we are entertained and inspired by different people of different ages from all corners of the world. Perhaps you are one of the 200.000.000 people who have watched the Lady Gaga video “Bad Romance” – the most viewed clip on YouTube at the moment. You laughed when you saw “Charlie bit my finger – again”, you were impress by the Susan Boyle performance in Britain’s Got Talent, and perhaps you danced along to the “Evolution of Dance”. You may very well have been one of the 2 billion visitors in May 2010. One thing is for sure: YouTube is a site we can’t imagine not being there. YouTube is a venue where creative people can express themselves. You can find old clips you might have forgotten, and you can follow new trends, music, films, media, buzz – we could go on and on.

Congratulations to YouTube from The Weekly Buzz!