Will It Blend? – iPhone 4
Your Weekly Buzz has already posted comments about the YouTube series “Will It Blend?” that serves as therapy for people with a destructive urge meanwhile advertising for Blendtec blenders. In our first post about “Will It Blend?” it was the – then new – iPad that got fragmented. This week’s episode features the new and much hypes iPhone 4. Despite the new iPhone 4 Steve Jobs (lookalike) makes an appearance and gives a hint to what Apples new invention/product is going to be.
The “Will It Blend?” channel is very popular on YouTube with over 300.000 subscribers and 100 uploaded videos. The theme of this YouTube-sensation has proven simple enough to produce episode after episode. The challenge is to find a thing or a product that people will find funny and entertaining – because the idea of destroying something in a blender never gets old.
In this episode Blendtec announces a contest where you can nominate your old phone. If your phone is selected as the winner you will win the new iPhone 4 and a paid contract for two years – and your phone will be blended on YouTube! The question you have to ask yourself is if you (in order to be able to compete with the fierce competition) submit your old brick of a phone? Or will you donate it to a technology museum so that one day your great-great- grandchildren will be able to enjoy it?
The Fast Lane
Many will might smile when we remind you of the Volkswagen film ”Piano Stairs” that since the 9th of October has been seen by more than 12 million people. The mission was to change people behavior by making alternatives more fun. A stair in Odenplan in Stockholm was converted in to a piano which resulted in more people (66%) took the stairs instead of the escalator.
The campaign site TheFunTheory.com features various film clips and ideas that all have the same common denominator – changing people’s behavior for the better. Some of the films are still on the idea stage while others have been tried out. Your Weekly Buzz will emphasize an idea that could help people obey the speed limit. The motivation is created by gathering all of the money being paid in speeding tickets into a pot which then is to be divided amongst those that obey the speed limit. A very clever idea!
Volkswagen has now released a new film that shares some similarities with “Piano Stairs”. This time Volkswagen wanted people to take the fast lane. The location is the U-Bahn station Alexanderplatz in Berlin where people were given a choice between the escalator and – the fast lane – a slide. Some truly great moments came into existence with people’s surprised looks and childhood like smiles. The idea works because it makes – as Volkswagen expresses –everyday decisions more fun. By giving people alternative choices it will perhaps help to change people’s behavior and ultimately change the world for the better. This might be an idealized situation but it is not impossible – everything has to start somewhere.
iPhone 4 Promo
The new iPhone 4 from Apple has been promoted and mentioned up to a point of almost excessive proportion. It all began when an Apple employee “forgot” a prototype in a bar and some bloggers got hold of it and began to write about its features. Your Weekly Buzz is not decide whether this is a new type of marketing, but this event has definitely increased the attention, press and hype. Many people and especially technology fans have asked the question; what the new iPhone 4 is able to do better than the previous ones? Besides the binding swank-effect one obtains by being one of the first to have one, the phone has two cameras, a crystal clear screen and the components are made of a very strong metal. Real Apple fans will feel that these new features are ground breaking and will leave no other option than to buy one immediately.
But not all people are excited – or should we say impressed – with the new iPhone 4 features. Some marketing experts argue that Apple has reached a point where the brand can’t gain more hype and Apple will have to take some necessary steps in order to maintain their status. The experts argue that Apple can’t stay on top of the market by just being “the trendy one”.
This very entertaining spoof is on the critical side. The humoristic approach will perhaps remind you of the popular Onion News story about Sony’s new ”Stupid Piece Of Shit That Doesn’t Fucking Work”. Both spoofs suggest that people should take the technology development hype with a grain of salt. Now it’s up to you to decide if you are going to be excited – or it you can get by just a few more months with your old phone.
Adidas in the Mos Eisley Cantina
Your Weekly Buzz has expressed our enthusiasm about Adidas adverts – and especially the way in which the celebrities are incorporated in the story. We made positive comments about the Adidas advert “The Street Where Originality Lives”, and we also favor the Star Wars Collection advert featuring Darth Wader. This new advert features both the incorporation of celebrities and Star Wars. Adidas took the famous Mos Eisley Cantina scene and added some of their stars. This “new” scene includes: David Beckham, Snoop Dogg, Noel Gallagher, Franz ”der Kaiser” Beckenbauer and the French electro-duo Daft Punk. Furthermore it includes the Star Wars characters: Han Solo, Chewbacca, Obi-Wan Kenobi, C-3PO and R2D2.
There has been a lot of debating and comments on YouTube and the advert has already reached more than 3 million views in just 10 days. YouTubers have debated whether or when the original scenes are used – or if they are used at all. The advert contains a lot of fine details. Just to mention a few, it is nice to notice that Daft Punk enters the cantina with C-3PO and R2D2 and both C-3PO and R2D2 are asked to leave and Daft Punk continues. Daft Punk is known for posing as robot-humans and therefore it is a nice moment when they are granted admission, when other robots aren’t. Another detail is Snoop Dogg playing Luke Skywalker, and pulling his blue light saber. This detail has been debated due to the fact that Snoop Dogg holds the saber to the left, and when some people connect him with “Crips” – an American gang known for wearing a blue bandana in their left back pocket. Some have speculated if there are some hidden intentions.
If you feel like watching the original scene we have linked to it here.
YouTube and Guggenheim
YouTube is considered by many creative people to be one big canvas where videos are uploaded and where one can gain international acknowledgement. This is partly due to the huge number of daily visitors and the option of sharing videos with friends. It is now possible to put your YouTube work on a “canvas” and display it at the Guggenheim museum in New York.
The project is a collaboration between Guggenheim and YouTube and is called YouTube Play. The project is to seek out and recognize the most creative and remarkable videos. Artists, graphic designers, film students – practically everyone with a good idea can participate and submit their video/creation to youtube.com/play before July 31, 2010.
The promotion video gives some examples to what your contribution could be like and possible what the judges are looking for. It could be stop motion, graffiti art, animation or graphics. If you have had a good idea for some time it is time to make it a reality! But be prepared to meet some fierce competition because only 25 pieces will be selected!
Good luck!
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