The fashion house Gucci has made some interesting adverts in the recent years. When Tom Ford was with Gucci they made the infamous advert with the Gucci “G” shaved in a women’s pubic hair – a style that Tom Ford is using in his adverts for his own brand. Gucci has used director Chris Cunningham (best known for directing music videos for Aphex Twin, Björk and Madonna) in directing the advert for the Flora perfume.
When promoting the new fragrance Gucci Guilty, Gucci brought in Frank Miller, a cartoonist known for “Sin City”, “The Spirit” and “300”.
The universe in which the action takes place is very much like Sin City, and there is a very clear reference to the love scene between Marv and Goldie – in this advert: Chris Evans and Evan Rachel Wood. The advert is directed by Frank Miller, but some Frank Miller fans might agree: some Frank Miller essentials are missing. The hard-nosed one-liners, the grotesque use of violence and the general dark elements of his stories. A very thrilling project, but for true Frank Miller fans a bit to house-broken.
A group of Swedish music interested guys decided to build the – according to them – the world’s biggest “drum machine”. By using the idea of the traditional arcade dance game where you have to step on squares while keeping up with a beat the team have constructed a dance/drum board with 16 squares. The sounds are generated by the new Reason 5 Kong Drum Designer program. Reason is a Swedish music program developed by Propellerheads Software.
This is a great example of how viral advertising could be executed. The features and qualities of the product are displayed in a nice mood-increasing way that spreads joy in the local community. The presentation therefore becomes neither pushy nor “come-buy-this”.
Facebook has more than 500 million users worldwide and all of these users are able to share more and more information. Currently you can share photos, what books and music you like and – the most “live” function – the status updates. Very soon the status updates won’t be as live because soon you can tell your friends your exact location. Facebook Places is the name of this new function for your smart phone, and by using this you can check in at different venues like restaurants, museums, landmarks – basically everywhere.
Facebook Places is not a new technology. Applications like Brightkite, Gowalla and Foursquare all offers the same check in function. Facebook Places gives you the option to write comments about the venue for your friends to read when they check in at the same place. The other feature Facebook Places offers is that your friends can see where you are – live if you will – and then have the opportunity to start a dialogue and perhaps join you. In essence Facebook Places compliments the Facebook concept: gathering your friends.
The pros for Facebook Places are – apart from the obvious boast-effect one would obtain by checking in at noma or the Guggenheim Museum – it will make your world smaller in the sense that you can hook up with your friends on a daily basis. You can also take a trip down memory lane by reading old comments about the venues you have previously visited.
The cons for Facebook Places are that it will give people a reason to think that Big Brother is watching them. Your girl/boyfriend, your boss and the state can follow you and this could lead to some very awkward and uncomfortable situations.
Pros or cons Facebook Places is a development is definitely of commercial interest for companies. One example is Starbucks offering discount to people checking in at their shops. Even smaller businesses would enjoy the free publicity. Think for a second how big Facebook Places can become when it becomes available worldwide…
In conclusion Facebook Places can best be described as an online rallying point for your friends and with big commercial potential for businesses regardless of size. We at your Weekly Buzz are very excited about this new feature and we can’t wait to try it out.
If you are an action addict who can’t enough of explosions, fist fights in slow motion and firearms of all sizes, then you probably one of the people who are going to/have already watched “The Expendables”. The movie contains the biggest collection for action hero icons of the last decade in, and the plot is basically to destroy the greatest amount of stuff in the 103 minutes of playtime.
Naturally for a project with this much importance one would expect a campaign site that could match the expectations. The movie has a classic movie-promotion-site, but it also has a very interesting YouTube channel. This channel features Sylvester Stallone in what seems to be a normal Hollywood interview but then takes a turn to something completely different.
Enjoy the great piece of work. http://www.youtube.com/user/expendables
Today’s post is somewhat of a challenge. 35 films illustrated in the most minimalistic and simple form as possible and brought to you in just 2 minutes. The challenge for you is if you can list all 35 films. If you study the comments on YouTube no one has listed all 35 films – you could be the first.
Your Weekly Buzz team have debated and counted and the result is (in chronological order):
Singing In The Rain, Titanic, JAWS, Full Metal Jacket, Psycho, The Red Shoes, Taxi/Taxi Driver, One Flew Over The Cuckoo’s Nest, Gone With The Wind, Snow White, The Ipcress File, Blues Brothers, Terminator, Star Wars, The Omen, The Exorcist, The Aviator/North By Northwest, Toy Story, Modern Times, A Clockwork Orange, The Great Dictator, Rear Window, Dog Ville, Die Blechtrommel, Dracula, The Untouchables/Battleship Potemkin, Apollo 13, Easy Rider.
The correct list hasn’t been released yet, but try counting yourself and post a comment which movies you see!