Honk If You’re Human
BBC Knowledge is using stop-motion in the latest advert and the result is very impressive. The ad shows the great achievements that the human species have accomplished throughout evolution. Everything from fire to DNA and nunchucks. The figures are either made of clay or cardboard and the different backgrounds are painted and things like clouds and stars are moving. If you have any knowledge about how stop-motion is done, you will quickly realize that this has been not only a test of the patience of the production team, but also the skills. Three Drunk Monkeys is the Australian ad agency that had the patience and skills to produce the advert, and last weekend they received a Quinlivan Black Award for the BBC Knowledge campaign. We congratulate the guys at Three Drunk Monkeys!
LeBron Rise
When debating big marketing budgets Nike will definitely come up. With a product span from running outfits, international sport club uniforms and fashionable sneakers, Nike needs to communicate with a lot of segments – and this requires a large budget ($184 million in 2008). Nike addresses the majority of the segments with their – somewhat classic – adverts that are lavishly edited victory and triumph scenes form the world of sports, all ending with “Just Do It”. Inspiring – but not very human more “Super-Human” performances.
Nike has now tried going in a new direction. The budget is still the huge but the tone in ad is more human. The “Super-Human” basketball player LeBron James is an obvious highlight advert type but in this new ad he is very much down to earth. LeBron asks you what you think he should do. Some have called the advert wimpy and the “it’s hard to be a superstar” approach is not popular. Others are very excited calling the advert “honest”. Judge for yourself.
Windows Phone 7
Windows has launched the successor to the Windows 6.5, the awaited Windows Phone 7. This new operating system is to compete with the Apple iPhone. Windows Phone 7 should – according to Windows – become a big part of the users everyday life. Due to the much improved and faster system the users should be able to do work on the move. The big user-involvement is illustrated in the advert. Very funny!
YouTube Play Shortlist
Your Weekly Buzz wrote about the YouTube Play competition in June, where the winner/winners with the most creative video will have their project displayed at the Guggenheim museum in New York. The judges have sorted through the 23.000 video projects that were submitted from 91 countries. They have come up with a shortlist consisting of 125 videos.
You can check out the shortlist at the site: http://www.youtube.com/playbiennial where you can see the videos that made it this far. We do want to take the time to acknowledge a video that we feel should make it even further. Don’t unplug until you have seen this!
The 600 Years
Prague is a city with a lot of history. Every year thousands of tourists are visiting and most of them will drop by the Staroměstské náměstí (the old town square). On this town square stands a very special tower – the Prague Orloj. This astronomical tower was build in 1410 by the clockmaker Mikuláš of Kadaň and astronomer and mathematician Jan Šindel. The tower was extended many times and both gothic figures (Death plays violin punctually) and the Apostles. During WWII the tower was damaged heavily by German artillery fire during the Prague uprising in May 1945.
This year the towers is 600 years old and in this context a team consisting of Tomato Productions and a couple of visual artist called Mecula made a very special birthday animation. Mecula did the animations that show the entire history of the tower, and this is shown directly on the tower itself. This is not the first time your Weekly Buzz has written about animations like these, we have previously written about the Sensory Box and YesYesNo projects.
Mecula works with proportions between images, sound and the audience. Many of their projects are definitely worth a look, so we certainly recommend their website.
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