In June you could read about the – at the time – new iPhone 4 on your Weekly Buzz. If you are the proud owner of an iPhone 4 you should enjoy it while it lasts. The new iPhone 5 is on the way. The new iPhone has an even better screen that optimizes the use of Facetime. The phone has a much improved texting program and the phone can even change size! The design and the possibilities with the new iPhone 5 is only limited by your imagination. Check out the impressive promo here.
This week’s first post is a somewhat provocative lecture by Jason Fried (software entrepreneur), with his theory and research where he asked the question: Where do you go when you really want to get something done? The answer is rarely the office. People tend to prefer their home, car and basically where they can’t be interrupted. Why is it so?
Frieds theory is that your workday is fragmented into work-moments. At the office there are constantly people interrupting other people in doing their work. Especially creative people need longer periods of uninterrupted time. The people most responsible of these critical interruptions are, according to Fried, managers. This is because their job is to ask other people how they are doing with doing their job. They do this by having several meetings – and in these meeting they will talk about what people should be doing. With such a fragmented work schedule, it can be hard to look back at your day and identify what you have achieved. You did “the work thing”, but you can’t see what you actually produced. Some managers will argue that the real interruptions are sites like: Facebook, YouTube and Twitter. Fried argues that these sites are modern smoke breaks. The things people talk about during smoke breaks are – presumably – what you can read on Facebook.
Frieds suggestion to how you can optimize your workday is e.g. to have a “No talk Thursday” – just once a month. This concept should help the employees to get more work done, and increase the quality. It is better than giving everybody new computers – just give them time to use them. Interesting and perhaps worth a try?
No, this is not a title for a Montel Williams show. The German board game company Goliath Games is running a television advert showing their new game: Kackel Dackel. The humor that lies in the title of the game Kackel (tile = hot clay) and Dackel (dachshund) is revealed when the game is played. The objective is to feed clay to a plastic dog, and then press a pump to get the dog to “make” clay which you then can pick up using a red shovel. Countless hours of fun ahead – perhaps an idea for this year’s Christmas present for the kids?
Even though this advert is only shown on television we are sure it will go viral!
The Salvation Army’s Norwegian retail chain Fretex sells (and receives) used clothing, and has in recent years undergone a transformation from being a storeroom/outlet shop for used (and often useless) apparel, to market second-hand clothes for fashion conscious people. Much of the change is made possible through a change in people's attitude towards recycling and of course vintage fashion, but much of the change in attitude has come through bold and effective communication. Fretex have both been active in social media like Facebook and used the different guest editors who wrote about trends and fashion. People like: Fam Irvoll, Massimo Leardini, Synnøve Skarbø and the eternally fashionable Ole Petter Nyhaug. In the near future, it is Eliza Røtterud, Triana Iglesias and Kirby Ann Basket, are next.
One remarkable publicity stunt was performed in Oslo Fashion Week in Oslo in August last year. They built a catwalk outside the Railway Square underground station and the passengers who came up acted as models in their own clothes. The idea is that ordinary people are wearing next year’s fashion. The project received much attention. A good example of a pairing between the use of social media and events in the street scene.