This Sunday the Green Bay Packers will meet the Pittsburgh Steelers in Super Bowl XLV. The game is to be played in Dallas in the new $1,3 billion stadium – yes, big things are needed when the biggest one-day sporting event is on. An estimated 100 million viewers worldwide will watch the game live – and many are watching the game just to watch the commercials. All the big brands (Coca-Cola, BMW etc.) are advertising during the game and the price for 30 seconds of fame this year is around $3 million – and that is only the TV slot time! If you don’t have any interest in the game or the sport of football but want to watch the commercials we recommend that you follow the Brand Bowl.
Brand Bowl is a live update on the quality of the different brands set as a game, the best advert will win the game. By using Twitter you can write what you think about the commercials and by rating the comments as either positive or negative the campaigns will get points. If you aren’t watching the game in the United States you can’t watch the commercials, but you can still follow the battle on the Brand Bowl site and you can eventually watch the commercials there as well. Check out the promo here and see how the rating is done. Let the game begin!
We all know the site and perhaps you have engaged in creating or edited one or more chapters. The site has more than 11 million visitors every month and the interaction between the users is increasing. We are talking about Wikipedia – the free online encyclopedia that is written by you and me.
Wikipedia started as a side project for another online encyclopedia project, but the quick sharing ability made Wikipedia more popular and it has been growing ever since. Now Wikipedia has existed for 10 years and on that occasion the ultra skilled graphic team at Jess3 has made a cool video about how Wikipedia started and what it can become.
Once again a great example that user generated content can lead to something great.
Aston Martin’s new model the ”Rapide” is a four-door luxury saloon that – in theory – could be used as a family car, even though it has a V12 engine. It will most certainly make your family the fastest in the neighbourhood.
Aston Martin describes their car as: “functional yet luxurious” and this is being followed by an advert that can support this statement. The campaign films are many episodes that take place in a typical agent universe. This universe is filled with luxury products – just to name a few: Apple, Bang & Olufsen, Jager LeCoultre, Bill Amberg, Louis Roederer and the designer Ozwald Boateng.
Unfortunately, the plot is forgotten a bit in all the products – just like the newest James Bond movies. The car is sown many times which is a relief, because it does look great. You can get involved in the campaign by playing a little bit of agent yourself. Check out the campaign site and find clues – you can win prizes form the different luxury sponsors. We bring you the first and second episode here.
Last Monday we wrote about Nike iDNation – a site where you can design your own sneakers, buy them and share them. Now we are showing you Adidas newest promotion gimmick in the sneaker field. Adidas have installed big screens in the shops that display all the different shoes that Adidas sells. You can go through many models, colours and sizes – and check if the store has it. A very cool feature is the information option. If you select a pair of football boots you can see how many goals were scored with that model in the World Cup in South Africa. You can also see Twitter updates about the products and other social media updates.
The question is; what is left for the retail assistants to do?