Weekly Buzz Viral campaigns & branded content

Brand Bowl 2011

This Sunday the Green Bay Packers will meet the Pittsburgh Steelers in Super Bowl XLV. The game is to be played in Dallas in the new $1,3 billion stadium – yes, big things are needed when the biggest one-day sporting event is on.  An estimated 100 million viewers worldwide will watch the game live – and many are watching the game just to watch the commercials. All the big brands (Coca-Cola, BMW etc.) are advertising during the game and the price for 30 seconds of fame this year is around $3 million – and that is only the TV slot time! If you don’t have any interest in the game or the sport of football but want to watch the commercials we recommend that you follow the Brand Bowl.

Brand Bowl is a live update on the quality of the different brands set as a game, the best advert will win the game. By using Twitter you can write what you think about the commercials and by rating the comments as either positive or negative the campaigns will get points. If you aren’t watching the game in the United States you can’t watch the commercials, but you can still follow the battle on the Brand Bowl site and you can eventually watch the commercials there as well. Check out the promo here and see how the rating is done. Let the game begin!