Weekly Buzz Viral campaigns & branded content

31May/110

NuFormer 3D Video Mapping

We have written about 3D mapping on buildings before, and just to mention one we recommend that you watch ”The 600 Years” by Macula.
Today we bring a NuForm project where 3D mapping is controlled via an iPad. The iPad is able to control the animations using Kinect, and you can now play video games on buildings.
An interesting new concept.

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25May/110

Lady Gaga & GagaVille

Lady Gaga is regarded as one of the biggest pop phenomenons for the time being, and the promotion of her new album “Born This Way” is just as extravagant as the singer’s costumes. One link in the promotional process is co-branding with the Internets most popular game FarmVille. The online game is developed by Zynga and has more than 62 million active players and the games position as “most popular” is strengthened by the collaboration with Facebook.
So how do you transfer Lady Gaga’s bizarre universe to the cosy FarmVille interface? It’s done by letting players farm crystal crops, and pimp their tractors and horses. Players can also buy tracks from the new album. A funny promotional video for the game captures the merge of the two universes perfectly.

24May/110

MINI: Get Billboarded Now!

MINI Cooper is behind a quite interactive campaign in Berlin. People and bystanders lines up to get their picture taken in a traditional photo booth and then await the result to be shown to Berlin. The picture is being displayed on a big billboard across from the photo booth.
If you’re not in Berlin during the next couple of days – don’t worry you can participate through Facebook. Go to the MINI Facebook page and take you picture and see it on the billboard using the MINI application. By doing this you will get a chance to win your personal MINI – so be creative with the picture you take.

18May/110

The Node

The Node is a project where different artists are giving their artistic touch to the same images. The artists has reinterpreted the movie and created a diverse set of vibes. The results are very interesting and indeed very different – each film is called Reality, as they are all individual impressions. The first reality (Reality Zero) has music made by Philip Glass, and has a slightly melancholy expression.

The Node from Murat Pak on Vimeo.

Reality One (R01) is made by David Kamp, and this reality is best described as a “loud silence”. R01 is gloomy, dark and at times gives a threatening feeling. Reality Two (R02) has an alluring soundtrack and the artists behind are Box Of Toys Audio. Reality Three (R03) praises beauty – piano and violin in harmony, and the tiny “pauses” makes R03 uplifting, and warm. Audionerve creates this rather “positive” reality. Reality Four (R04) is a more “modern” interpretation and gives the CGI both soft and hard electronica. This pulsing electronic “sound-carpet” is made by Nikolai Von Sallwitz.

More Realities will be created, so we recommend that you will check in at the Murat Pak – the team behind the project and the CGI visuals.

16May/110

Samsung Goes After Apples’ ”Air”

Apple has received a lot of recognition for their light Air, but now the new Samsung notebook is challenging it. This new 9-series, that is the first laptop ever that has gotten the TCO Certified Edge, has one of the most powerful screens on the market – perfect for the sharp summer sunlight that awaits us. You can therefore – with a good conscience – take you work outside and dive into it while enjoying the more than 16 million colours that the screen can display.
The film below shows the notebook from all angles. The second film gives you a presentation of the product details.