Xperia virtua tennis
Saachi & Saachi has launched the largest virtual tennis tournament on Facebook. The gameplay is fun and simple and is based on the really old Sega Tennis "pingpong" game you the one with the two bars on both sides and a square ball to play wirh. Those where the time when graphics were virtually in 1D. Fantastic that the danes for ones are promoting and takes advergaming serious.... So to all you advertisers out there, more of that please!
Newcastle Brown Ale Shadow Art
The beer brand Newcastle has made an advert that takes optimal use of the surroundings. This has to be one of the greatest and most creative outdoors this year. All you need to make this is: sunlight, a huge billboard, around 3000 beer caps and some nails. The result can be described as: the lighter side of dark.
EAT, LEARN, MOVE
You have returned from your summer holiday and you are now left with the task of presenting your photos and videos to your friends and family. If you are tired of the conventional “pass this photo on” method, then perhaps you can find some inspiration here.
3 friends have been around the world and this trip has generated material for 3 great films.
EAT gives you a quick look at some of the worlds many culinary cultures – enjoy the use of split screen, perhaps an idea for a menu card?
EAT from Rick Mereki on Vimeo.
LEARN shows the endless amount of wisdom, expertise and talent people of the world has to offer – this is everything from blowing glass to baking pizzas.
LEARN from Rick Mereki on Vimeo.
Last but not least MOVE is an impressive (and must have been time consuming) film. It shows the entire trip in motion. The idea is a bit like “Guy Walks Across America”.
MOVE from Rick Mereki on Vimeo.
Smile Tagging
More and more content is shared in social networks and the content that is shared is everything from sad news to happy news. Smile Tagging is for good news, and it’s an interesting new way of sharing content. The idea is that every time you see something on the web that you like you use the Smile Tagging bookmark. Your webcam is then activated and it will capture your reaction to the stuff you’ve found. You can then share your reaction on Facebook or Twitter. Smile Tagging will make sharing more personal and your honest reaction (smile) will perhaps be more interesting for your friends to check out, than a normal thumb. An interesting idea that perhaps will change the way we share content.
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