Weekly Buzz Viral campaigns & branded content

Catvertising…

Are cats the new business tool?

People loves to watch funny videos with cats. Cats videos are everywhere on the net and are extremely popular. The american advertising agency John st. has started a new concept, where cats always are included as a important part of the customer experience. They call it "catvertising agency"! They believe that cats are an extremely good business tool and as the video shows, they have designed an entire cat studio.

Sounds a bit weird? Well, if the video here is a parody on people's obsession with home videos where cats occur, is up to you as a viewer. Serious or not, the advertising agency gets the attention!

Don’t forget the water!

French mineral water makes it fun to exercise

The French mineral water brand Contrex from Nestle, brand themselves on water with unique taste and rich in natural minerals. They produced a funny commercial with the message of remembering to drink water and exercise. There are numerous mineral water manufacturers, so it's important to stand out, which Contrex really does. The commercial, mostly aimed at women, shows a bunch of ladies who burn 2000 calories together in a few minutes while enjoying a fun strip show!

JBS – IT’S HARD TO IMPROVE PERFECT

JBS underwear has produced a new campaign that lets us visit the factory! A very interesting and aesthetic tour! The viral campaign is a little hot with sexy women who flirt with you as a viewer. The end of the movie is quite funny and the message of delicious handmade underwear is clear. A new classic is born!

JBS was born in 1939 and is today the largest and leading supplier of underwear. Through time, the company has created many campaigns and sponsored several sport events. This is just another example of how the company approaches their consumers in a viral way. Well done JBS! Enjoy the movie!