Weekly Buzz Viral campaigns & branded content

Google presents: 2011 in review!

Zeitgeist 2011 - Year In Review

The last couple of years Google has published a list of the most searched words and phrases, but this year the company produced a exiting video. The video is called "Zeitgeist 2011 Year In Review" and is moving and sentimental. We can reflect on major events in the world in 2011 while being amazed by Google's enormous power on the Internet. It is not just a look back at the year but also an advertisement for Google products like Google+ whitch is used in the film. All events are shared via Google+, which probably is an attempt to compete with the big rival Facebook. Google+ will not give up even if it's a tough battle against Facebook. Google is the world's largest search engine and message of this video is clear, that you can learn almost everything about the world through Google.

A sentimental journey through the past year, and a great way to end the year. Google is growing stronger!

Challenge: I gave my children a terrible gift

Kids, Christmas is more than just presents
Watch this entertaining video where parents really pull of a practical joke on thier children. The comedian and talk show host Jimmy Kimmel gave his audience a challenge to give their children a terrible gift, and record their reaction. The parents are very creative and the children's reactions are hilarious. Everything from a half eaten sandwich to a potato. Whether there is a hidden message such as"take nothing for granted" is up to the viewer.

Merry Christmas and remember to appreciate the little things!

What a wonderful world

Our wonderful world is going viral

It's difficult not to be moved bt this amazingly beautiful video, produced by BBC. Videos with the potential of going viral are mostly based on humor and outrage, but in this video other elements are used. The famous and beloved nature photographer David Attenborough, who has produced  programs over the past 50 years, is the creator of this ad  for the BBC. With his warm and trustworthy voice, he quotes Louis Armstrong's beautiful song What A Wonderful World trough beautiful nature pictures.

This little tribute to the world's nature really makes you wanna share with others. The viral effect is achieved in the best way!

Heineken – The entrance

Open your world
Heineken is promoting a campaign and a global slogan "Open your world"! The campaign, called "The entrance", celebrates the popular beer through this beautiful video where you follow a man and his charming entrance to a exclusive party.

It involved over 100 extras, and if you click on the film you will be forwarded to Heineken's facebook page (http://www.facebook.com/heineken?sk=app_140779849328482) where you can see an additional 11 small videos that reveal the young man's relationships with some of the guests. Very inventive and implemented. The Danish upcoming band "The Asteroids Galaxy" provides the music for the film and it fits superior to the mood. Think about your entrance next time you're going to a party...

Keep walking, Brazil!

Johnny Walker's new campaign

The world's largest spirits organization Diageo, has in collaboration with the advertising agency Neogama, created a campaign film for the whiskey company "Johnny Walker". The campaign is specific produced for Brazil and uses various symbols and metaphors from the country. The idea was inspired by the country's growth and its importance in the global economy, as you can clearly see is transferred to the concept of the movie. The mountain "Sugarloaf" in Brazil will be awakened as a sleeping giant which is the metaphor for the country itself.

Keep walking, Brazil is the title and is part of a larger "Johnny Walker, KeepWalking" campaign. It is, as you can see here, a very beautiful film with nice special effects. Please enjoy this film; Keep walking, Brazil!