Weekly Buzz Viral campaigns & branded content

Why I Hate Religion, But Love Jesus

A poetic young man with something to say
This video has been viewed over 16,000,000 times in 10 days on Youtube! A young man recites in a credible way, a poem about Jesus and religion. His poem describes the relations between religion and Jesus, and he calls it "Why I hate religion, but love Jesus. The video probably will get many people to react indignantly, but it only makes it more interesting. The things that the young man describes in his poem are really thought provoking. Judge for yourself ...

With over 16 million views, no doubt; His goal is reached:

LG’s vacuum cleaner goes viral…

Temporary liposuction!

The recipe for a campaign with viral potential is here followed to the fullest. The thumbnail shows a sexy girl, and the user's attention is caught right away. The advertisement is for a vacuum cleaner series, created by the electronics manufacturer LG in collaboration with an Australian advertising agency, George Patterson Y & R. The video shows a photo shoot of a beautiful formed woman (at first glance), and ends with an amusing twist as a payoff.

The video has been watched over 3,000,000 times since late December. Have a good laugh here:

Vinnie Jones’ hard and fast Hands-only CPR

British Heart Foundation's campaign to encourage more people to perform CPR

The hard British actor Vinnie Jones, known from action films as Lock, Stock and Two Smoking Barrels and Snatch, shows in this video how to perform CPR. The British Heart Association has created a fun but informative campaign to teach people to perform first aid. Hard and fast hands-only CPR can save lives. Often before, have we seen that information campaigns with a funny twist go viral in a short time, and this is no exception. Nearly one million views in a couple weeks, just on YouTube. Bee Gees delivers the music of "Staying Alive" which is very suited for the message.

A viral video that  is both entertaining and can save lives!

Submarine Channel – Storytelling

Innovative storytelling

"Storytelling" has been a marketing tool for many years. Companies use this tool to promote their products and brand, as small stories that people can relate to. Future Storytelling can be experienced on the innovative concept site "Submarine Channel," which has existed for 10 years and is constantly pushing the boundaries of digital media.

The 2 Dutch pioneers in the media world, Bruno Felix and Femke Wolting are behind Submarine Channel and have won several awards for their productions.

Submarine Channel exploits all the new technologies to tell stories in a visually exciting universe. Genres are broken and mixed and beautiful interactive stories are created. The cross-media here is really explored in these storytelling techniques and its difficult not to be  excited by this universe. Experience it yourself by clicking on the picture!