Weekly Buzz Viral campaigns & branded content

Lego Captain America!

This entertaining video is not suitet for sensitive people. Bloody and violent are the words that describe the movie pretty well. However, there is just a small twist. The actors are yellow, approx 3 inches tall and made of plastic! A lego man in a Captain America outfit saves the world from the evil Lego villains. Brutally, Captain America butchers the everone and it is quite entertaining. It is produced by the creative college student Forrest Whaley and his own ForrestFireFilms. ForrestFireFilms've made several films and has over 250,000 fans on Youtube.

Old Spice still going viral..

The people behind the Old Spice commercials have done it again...
It is over 2 years ago that Old Spice delivered their first campaign at the net that quickly went viral. Ever since they have been surfing on the viral wave, with a total of 399 short films produced for the web and have all achieved very good number of views. During the Super Bowl the latest commercial was shown and its impressive how the advertising agency Wieden + Kennedy still manage to make the videos entertaining. This film starts very quietly and you think for a moment that this is just a bad advertisement for laundry.. But the adorable little lady with the laundry is a bit surprised when the Old Spice man makes his entrance. See for yourself:

Jerry Seinfeld’s dream car..

Jerry will do everthing for his dream car!
The world-known comedian Jerry Seinfeld was hired by Acura and appeared in the latest campaign for their new sports car. The ad was first shown during the last Super Bowl game, which is the most expensive advertising space in America. Advertisers pay enormours amount of money for an ad-space at the popular sports event. Earlier viral videos such as The Force and the last one we discussed here on the blog Honda: Matthews day off, has been shown during the event. If a campaign is first shown during the Super Bowl, it will probably go viral.

Acura has produced a TV spot where Jerry Seinfeld, who is also known as car enthusiast, doing what i takes to become the first in line for the fancy new car. His mission is to persuade the man who's already first in line, and Jerry bring in all dirty tricks. When he finally gets the man to agree the story takes a twist when another celebrity makes his entrance.
Since the ad was born at the 30.01.2012 it has generated over 10 million views on Youtube! Who said viral?

Official 2012 Honda CR-V Commercial – “Matthew’s Day Off”

A good old classic brought to life
Honda brings the 80's cult classic "Ferris Bueller's Day Off" to life in their new launch campaign for the new CR-V model. In the old classic, we follow the young boy Ferris Bueller taking a day off from school calling in "sick". Having a wild day through the big city of New York, while chased by his mad principal. Matthew Broderick in the role that made him famous. In Honda's campaign he plays himself, who reports sick from his job as an actor. We then follow him through the city in his new CR-Vs while hes reliving his old "day off". His final message, which also is to be seen as a tribute to the driving pleasure and comfort in the CR-V, is that you must remember to enjoy life!

The film works really well with original music and the mood. The video contains numerous intertextual references to the original, some clearer than others. Are you a true fan of "Ferris Bueller's Day Off"? See how many references you can find!