Weekly Buzz Viral campaigns & branded content

Unibet likes to party!

The betting company Unibet invited to a massive party, when they renamed one of the grandstands in the danish national stadium Parken, The Unibet Grandstand. Two of the best soccer teams in Denmark, FCK and FCM, were the main attraction, but Unibet had some entertaining features at halftime. Following the celebration of the new grandstand name, Unibet has launched two new videos, showing how they want to make the experience at soccer games more fun and entertaining. The videos are produced by the danish digital advertising agency Suzumuchi. Suzumuchi has since 2008 specialized themselves in web and film, and the integration of them.

Before the match, Unibet invited the players from FCK and FCM to a crossbar challenge. Surprisingly it is the spokesman of Unibet, who has the most precise shot. But wait! Isn't it a spoof of the viral succes video, where Ronaldinho does the same trick? http://www.youtube.com/watch?v=Hd1IHbINPQU

At halftime Unibet arranged a game of Funballs!

Skittles – Touch The Rainbow

Skittles has done it again! 6 new "Touch The Rainbow" videos were launched yesterday, and as a viewer you have to interact with the video to get the full experience. What a creative idea!
Check out the rest of the videos here http://www.youtube.com/user/skittlespage?feature=watch

Vitamin Water – Grab It By The Horns

“Ah yes, the splendors of the Internet,” VitaminWater writes in the YouTube video’s description. Last week VitaminWater released a new 30 second commercial featuring numerous viral references, from the famous LOL Cat community and Nyan cats to the attacking antelope. Even though you don't know all references, you should be entertained by this new viral commercial!

Watch the original video of the charging antelope here:

Dollar Shave Club – Our Blades Are F***ing Great

Dollar Shave Club has launched this cheeky video, where the company appears as a spoof. But Dollar Shave Club is indeed an actual business that sells razor subscriptions services delivering a monthly package of razors starting at 1$ per month. There are some clear parallels to the famous Old Spice videos, so the spokesman for Dollar Shave Club might be the new Old Spice Guy?