Weekly Buzz Viral campaigns & branded content

Nike celebrates women in sport

To mark the 40th anniversary of "Title IX", (which requires that women have equal opportunities as men in athletics) Nike and Wieden + Kennedy produced the video "Voices". The video shows four legendary female athletes; distance runner Joan Benoit Samuelson, boxer Marlen Esparza and basketball players Lisa Leslie and Diana Taurasi, who each tell their unique story. These women became inspiration for the next generations of female athletic talents, as they have broken the barriers of society.

“Voices” has already received over 500,000 hits on Youtube. You find the campaign and join the conversation on Twitter at hash tag #maketherules.

Crazy Razor Club – Funny Imitations

Here is another minor razor company that tries to promote their business with odd humor. The video ads features the comedian Patrick Maliha who tries to imitate a number of famous actors. The videos are produced by Go2Productions.

Arnold Schwarzenegger:

Borat:

Robert De Niro:

Sleepy Subway

The comedian Nathan Barnatt is seeing in this hilarious "subway prank" for SK Energy Shots. The video Nathan plays an extremely tired business man on his way home in the subway. He falls asleep anywhere in quite uncomfortable positions – But then he takes a shot of SK. Watch what happens next!
At Nathan Barnatt's YouTube site you find several of funny videos with viral value, e.g. Nathan as the geeky gamer character Keith Apicary.

Coca Cola: Let´s look at the world a little differently!

Coca Cola has created a really nice movie that shows the small everyday miracles around the world. A real "feel good movie" has seen the light of day, through many recordings from security cameras located around the world. Dancing for life and the random hero who saves lives are just two of many situations whitch have been captured on surveillance cameras, and put together in a video that is on its way to viral status.
Coca Cola's slogan Let's look at the world a little Differently, is backed up by the number Give A Little Bit by Supertramps. Watch the movie and feel alive!

EURO moments created in LEGO

Graham Love, a teenage football fan, has reviewed some of the most famous moments from previous EURO tournaments, and recreated them all - in Lego.

He spent hours re-making some of most memorable moments out of the plastic toy. The result is this entertaining video that already has gone viral.