Weekly Buzz Viral campaigns & branded content

A Talent Show for Men

The vast majority of all media today spends a lot of time, money and space to write, debate and blog about various talent shows. Just to name a few of these programs; X-Factor , All Stars, Pop Stars, Talent and Americas Best Dance Crew. If you are fed up with the so called “talent” shows, perhaps you will find the new Heineken advert as amusing as we did.

The ad depictures (or is it perhaps mockery?) what men and women finds to be good entertaining, meanwhile the product is incorporated excessively.  Heineken is able to show some of the famous disciplines know in most bar environments; “Carry many pints back to your mates”, “Open a succession of beers”, and “A panpipe symphony played on bottles”.

The idea about indicating differences – or is it similarities – between men and women have been used by Heineken before. We are referring to the classic Heineken advert, where the difference, one to begin with thinks is there, actually turns out to be a similarity.

The rival brewer Carlsberg has also used the differences between men and women in their advert “Dream Appartment”: