Weekly Buzz Viral campaigns & branded content

The Expendables

If you are an action addict who can’t enough of explosions, fist fights in slow motion and firearms of all sizes, then you probably one of the people who are going to/have already watched “The Expendables”. The movie contains the biggest collection for action hero icons of the last decade in, and the plot is basically to destroy the greatest amount of stuff in the 103 minutes of playtime.  

Naturally for a project with this much importance one would expect a campaign site that could match the expectations. The movie has a classic movie-promotion-site, but it also has a very interesting YouTube channel. This channel features Sylvester Stallone in what seems to be a normal Hollywood interview but then takes a turn to something completely different.

Enjoy the great piece of work. http://www.youtube.com/user/expendables