Weekly Buzz Viral campaigns & branded content

CL!CK

LEGO has launched a new site that nurses and pays tribute to great ideas and the process in which they are made. To promote this site LEGO made this visually stunning stop motion film. If you visit the site you can find inspiration, upload creative material in the form of a video or pictures.

The film states some of the ideas that are in progress when the scientist takes a tour through the “Idea Factory”. Some of these ideas are: World Peace, 25 Hour Day and Stay Young Kittens. Perhaps this is what you should be working on the next couple of years?