Weekly Buzz Viral campaigns & branded content

adiVerse

Last Monday we wrote about Nike iDNation – a site where you can design your own sneakers, buy them and share them. Now we are showing you Adidas newest promotion gimmick in the sneaker field. Adidas have installed big screens in the shops that display all the different shoes that Adidas sells. You can go through many models, colours and sizes – and check if the store has it. A very cool feature is the information option. If you select a pair of football boots you can see how many goals were scored with that model in the World Cup in South Africa. You can also see Twitter updates about the products and other social media updates.

The question is; what is left for the retail assistants to do?