Apple is with out a doubt one of the best companies to offer a constant stream of “new” products. According to Apple every new product is revolutionising – every time, even if it’s just an improvement. There are defiantly parallels between the innovation strategy and the story of Goldilocks and the Three Bears. The products are neither too nor less developed/revolutionising – they are just right, and that is just enough to keep the customers buying. This innovation strategy has been faced with some criticism (mostly with a humoristic undertone due to the fact that the products are good). Your Weekly Buzz has written about the iPhone 4 and the iPhone 5 (that we all already have).
March 2. Steve Jobs introduced the iPad 2 at the Apple Keynote, and it didn’t take long before you could find the first spoof on YouTube. It’s the same team of “designers” that informs you about the new features, and yes, cameras are being discussed.