Weekly Buzz Viral campaigns & branded content

Heineken Star Player

Champions League is one of the worlds biggest sporting events and this will of course attract some of the world’s biggest brands as sponsors. Apart from the obvious sporting brands that provides the uniforms, brands such as SONY PlayStation, Ford Motor Company and Heineken are sponsors. For this years Champions League Heineken has created an app for iPhone that can take the engagement level of fans even higher. You compete against your friends in various forms of predictions; will the team score within the next 60 seconds? By being a master of predictions you will gain points and ultimately you can become the star player of your possy.