When talking about big marketing stunts one have to mention T-Mobile. The German company have done everything from flash mobs, sing-along even the British royal wedding! This time they have created a huge version of the popular game: Angry Birds.
The Finnish company Rovio Mobile launched the game in 2009 and since then it has been purchased more than 12 million times – while holding the unofficial status as the most addictive smartphone game.
In short, the objective of the game is to shoot birds (using a slingshot) into a house-like structure with the purpose of smashing green pigs – yes, that is apparently all you need to sell more than 12 million apps.
T-Mobile built a big version of the game in Barcelona and invited people participate in what must be the biggest version of any smartphone game ever created. Using an iPhone to shoot people could shoot giant (sometimes exploding) birds. Entertaining, effective (has reached more than 4 million views) and interactive – once again T-mobile makes a hit marketing stunt.