Weekly Buzz Viral campaigns & branded content

Live concert on the highway!

Is this viral marketing?

The music industry has always been known for being very tough, and through the digital development  the competition has got even tougher.
So how do you get your name on people's lips, distinguish from the rest of the market, get contracts and live concerts? This band here delivers an excellent example of how it can be done. A little creativity, humor and a camera, and voila, a new youtubehit is born.

The video you will see here is of a Russian band who really thinks outside the box. They try out new ways to get attention about themselves. They "toured" one week on the highway and actually got a larger fangruppe and many "gigs". The band got together just two years ago, through a creative network that facilitates a platform for creative people. Inspiring!