In the wake of the now infamous Old Spice “Smell Like A Man” film comes “The Fresh Collection”. Luckily they haven’t neglected the humor and the greatly exaggerated romantic clichés, which makes this ad a worthy successor. Just like “Smell Like A Man” this new ad has an extra film containing just as much silliness as the first one.
Once again your Weekly Buzz will recommend a visit to the campaign site that, besides being very funny as well, is nicely done. In closure we are looking much forward to the next Old Spice advert and despite having to maintain the level of freshness (fresh thinking – and a fresh smell), we hope it will be just as entertaining.