Weekly Buzz Viral campaigns & branded content

TNT: We know Drama!

The American TV station TNT has in collaboration with advertising agency "Duval" recently launched a new high-quality channel in Belgium, with slogan "We know Drama." This Video, which contains all elements to go viral, shows Belgians what to expect from the new channel; Drama! It is recorded in "hidden camara mode". At first you see peaceful square in a city. Center of the square is a sign saying: "Push to add drama," and offcourse the ones passing by can't resist...
Watch their reactions as they get surprised by a good dose of action: