Weekly Buzz Viral campaigns & branded content

Sneaker Skills

”SneakerSkills” – this is the title of the new viral campaign from Foot Locker. The video follows one of Foot Locker’s craziest teams, which show off some serious sneaker skills! There are no limits to what this sales team can do, and it’s pure showmanship when servicing customers, as shoes and boxes are spinning through the air. Filmed on a handheld camera, with laughs and giggles in the background, this video might appear of a rather unprofessional nature, but this is what also makes it seem so improvised. A normal day in Foot Locker store you ask?
The video links to Foot Locker’s website sneakerskills.com, where you can find sneaks games and quizzes – and bring your sneaker skills to the table!