Weekly Buzz Viral campaigns & branded content

Crazy Camping!

The Danish Amusement Park Tivoli has gone viral with a campaign for their new My Ride app, an app where you compete against your friends, by having most rides in Tivoli. In the viral video a girl takes the competition very seriously, as she chooses to camp in "himmelskibet". In the beginning the girl's video diary takes place in the tent, and later you discover that the tent is in i 80 meters. The video shows how it must feel to be No. 1!