Weekly Buzz Viral campaigns & branded content

Nike celebrates women in sport

To mark the 40th anniversary of "Title IX", (which requires that women have equal opportunities as men in athletics) Nike and Wieden + Kennedy produced the video "Voices". The video shows four legendary female athletes; distance runner Joan Benoit Samuelson, boxer Marlen Esparza and basketball players Lisa Leslie and Diana Taurasi, who each tell their unique story. These women became inspiration for the next generations of female athletic talents, as they have broken the barriers of society.

“Voices” has already received over 500,000 hits on Youtube. You find the campaign and join the conversation on Twitter at hash tag #maketherules.