Weekly Buzz Viral campaigns & branded content

Logorama – Part I & II

Your Weekly Buzz posted some comments about a film called ADLAND in February. ADLAND was a sort of promo for Creative Circle Awards UK, and the film featured some (almost ALL) of the great adverts we have seen over the last 40 years. Logorama contains some of the same themes as ADLAND. Logorama invites you into a universe that is made up of all of the different logos surrounding us. The creators must have done an impressive amount of research before making the film. The animations are great, and the film is studded with action.

Whether the different roles assigned to the logos represent the creator’s attitude towards the product is debatable. Furthermore one can ponder if the logos representation is in accordance with the image normally perceived with the logo. It seems difficult to argue for Ronald McDonald being pictured as a saint, or the Pringles mustache man being pictured as a gentleman.

Begin the week with part I & II and – like ADLAND – try to add up how many logos you can recognize.