Apple is with out a doubt one of the best companies to offer a constant stream of “new” products. According to Apple every new product is revolutionising – every time, even if it’s just an improvement. There are defiantly parallels between the innovation strategy and the story of Goldilocks and the Three Bears. The products are neither too nor less developed/revolutionising – they are just right, and that is just enough to keep the customers buying. This innovation strategy has been faced with some criticism (mostly with a humoristic undertone due to the fact that the products are good). Your Weekly Buzz has written about the iPhone 4 and the iPhone 5 (that we all already have).
March 2. Steve Jobs introduced the iPad 2 at the Apple Keynote, and it didn’t take long before you could find the first spoof on YouTube. It’s the same team of “designers” that informs you about the new features, and yes, cameras are being discussed.
Aston Martin’s new model the ”Rapide” is a four-door luxury saloon that – in theory – could be used as a family car, even though it has a V12 engine. It will most certainly make your family the fastest in the neighbourhood.
Aston Martin describes their car as: “functional yet luxurious” and this is being followed by an advert that can support this statement. The campaign films are many episodes that take place in a typical agent universe. This universe is filled with luxury products – just to name a few: Apple, Bang & Olufsen, Jager LeCoultre, Bill Amberg, Louis Roederer and the designer Ozwald Boateng.
Unfortunately, the plot is forgotten a bit in all the products – just like the newest James Bond movies. The car is sown many times which is a relief, because it does look great. You can get involved in the campaign by playing a little bit of agent yourself. Check out the campaign site and find clues – you can win prizes form the different luxury sponsors. We bring you the first and second episode here.
The BBC program Dragons’ Den is featuring hopeful entrepreneurs pitching their ideas and projects to 5 venture capitalists. These investors are hard and critical because in the end it is their money that should support the project.
BBC has now made and uploaded a spoof version of the program featuring Steve Jobs as the entrepreneur pitching the iPad. The video is a mix between program clips and reactions from the 5 concerned investors, and the actual Steve Jobs iPad presentation. This video has received many comments, which has resulted in a debate between the British (with humor) and Americans (without humor). Once again we see a film debating whether the iPad is an incremental innovation or a radical one. Is the iPad the future or is it just Apple fans talking and defending their uncritical purchase.
On BBC One the now 80-year-old comedian Ronnie Corbett is introducing his new sketch show “The One Ronnie”. One of the first sketches is about fruit and technology – and what these two things have in common, which when it come down to it is a bit confusing.
Perhaps you can get some advice in technical issues. If you Blackberry is “frozen” or you have an old Apple.
In June you could read about the – at the time – new iPhone 4 on your Weekly Buzz. If you are the proud owner of an iPhone 4 you should enjoy it while it lasts. The new iPhone 5 is on the way. The new iPhone has an even better screen that optimizes the use of Facetime. The phone has a much improved texting program and the phone can even change size! The design and the possibilities with the new iPhone 5 is only limited by your imagination. Check out the impressive promo here.