Weekly Buzz Viral campaigns & branded content

5Jan/110

iPad in the Dragons’ Den

The BBC program Dragons’ Den is featuring hopeful entrepreneurs pitching their ideas and projects to 5 venture capitalists. These investors are hard and critical because in the end it is their money that should support the project.

BBC has now made and uploaded a spoof version of the program featuring Steve Jobs as the entrepreneur pitching the iPad. The video is a mix between program clips and reactions from the 5 concerned investors, and the actual Steve Jobs iPad presentation.  This video has received many comments, which has resulted in a debate between the British (with humor) and Americans (without humor). Once again we see a film debating whether the iPad is an incremental innovation or a radical one. Is the iPad the future or is it just Apple fans talking and defending their uncritical purchase.

30Dec/100

Blackberry, Apple and Other Fruits

On BBC One the now 80-year-old comedian Ronnie Corbett is introducing his new sketch show “The One Ronnie”. One of the first sketches is about fruit and technology – and what these two things have in common, which when it come down to it is a bit confusing.

Perhaps you can get some advice in technical issues. If you Blackberry is “frozen” or you have an old Apple.

29Oct/101

Honk If You’re Human

BBC Knowledge is using stop-motion in the latest advert and the result is very impressive. The ad shows the great achievements that the human species have accomplished throughout evolution. Everything from fire to DNA and nunchucks. The figures are either made of clay or cardboard and the different backgrounds are painted and things like clouds and stars are moving. If you have any knowledge about how stop-motion is done, you will quickly realize that this has been not only a test of the patience of the production team, but also the skills. Three Drunk Monkeys is the Australian ad agency that had the patience and skills to produce the advert, and last weekend they received a Quinlivan Black Award for the BBC Knowledge campaign. We congratulate the guys at Three Drunk Monkeys!

8Mar/100

Superpower

The British broadcasting network BBC has together with the ad agency Y&R, produced a very interesting, debate generating and visually impressive promo for a new series of programs on BBC. “Superpower” is the title of the program, and the purpose is to define the power of the internet, meanwhile trying to determine if the internet is the biggest (if not the only) superpower in the world.

The woman featured in the promo is wearing all white, and her outfit can draw parallels towards a nun's habit.  The woman is moving around the world in a “wireless” like way, acting as the world savior and liberator. There can be little doubt that the woman is to represent all the users of the internet. If all these users stand together, we will form the biggest superpower in the world.

It’s going to be exciting to see if the program can inspire people to unite and make a difference. Perhaps it will start some debate about some of the problems shown in the promo. If you are interested in knowing more about the program, check out the site here.