Carlsberg is on a mission – to get the most reserved people on Earth (the Swedes) to unbottle and loosen up. The way to do this is by giving them challenges with a new app, and the challenges (500+) can be anything. The Swede that unbottles most – and let’s his/hers inner “brew “out – will win a trip to Hong Kong with a group of friends. The mission starts April 5th and you can follow the mission/project on the campaign site where participants will upload films of completed challenges.
If you spend a considerable amount of time on the internet you will at some point have come across the famous “Mentos in Coke” experiment. In short you have to get as many Mentos as possible into a bottle of Coke, and then await the big fountain of Coke shooting up in the air. It’s a spectacular sight – in fact so spectacular that David Letterman had an entire symphony of Coke/Mentos in his Late Night Show.
It didn’t take long before YouTube was swarming with various clips of people trying out the impressive – almost chemistry-like experiment. The Discovery Channel program “MythBusters” featured the experiment in one episode, and revealed the secret behind the chemical reaction. Finally Carlsberg made a spoof on the experiment in a viral advert – that actually turned out to be quite entertaining!
Now it’s Coca Cola Zero’s turn:
The problem with this otherwise nicely produced advert is that it is tardy. The Letterman segment dates back to 2006 – 4 years ago! Isn’t time to come up with something new and original instead of using a somewhat outdated trick? If using this trick in an advert should work, perhaps a little exaggeration would be nice? Perhaps they should have gone to the moon instead – or even something more crazy, wild, well just more original?
The vast majority of all media today spends a lot of time, money and space to write, debate and blog about various talent shows. Just to name a few of these programs; X-Factor , All Stars, Pop Stars, Talent and Americas Best Dance Crew. If you are fed up with the so called “talent” shows, perhaps you will find the new Heineken advert as amusing as we did.
The ad depictures (or is it perhaps mockery?) what men and women finds to be good entertaining, meanwhile the product is incorporated excessively. Heineken is able to show some of the famous disciplines know in most bar environments; “Carry many pints back to your mates”, “Open a succession of beers”, and “A panpipe symphony played on bottles”.
The idea about indicating differences – or is it similarities – between men and women have been used by Heineken before. We are referring to the classic Heineken advert, where the difference, one to begin with thinks is there, actually turns out to be a similarity.
The rival brewer Carlsberg has also used the differences between men and women in their advert “Dream Appartment”:
Carlsberg’s well-branded product “Carlsberg Sport” has, ever since it was introduced on the market in 2008, had some impressive and innovative adverts. To mention a few: “Football Squirrel” and “Ping-Pong Penguin”. Both of these ads are very nicely produced, and the new advert is no exception.
This time you follow a very intense formula one style bee race through a house – even through the obstacles! Take away the bees and it almost reminds you of a gangster movie shoot out. Often when you see a movie with production value like this one, your thoughts goes to the people in the post production department, and the long hours of work they must have had.