Weekly Buzz Viral campaigns & branded content

Racing Bees

Carlsberg’s well-branded product “Carlsberg Sport” has, ever since it was introduced on the market in 2008, had some impressive and innovative adverts. To mention a few: “Football Squirrel” and “Ping-Pong Penguin”. Both of these ads are very nicely produced, and the new advert is no exception.

This time you follow a very intense formula one style bee race through a house – even through the obstacles! Take away the bees and it almost reminds you of a gangster movie shoot out. Often when you see a movie with production value like this one, your thoughts goes to the people in the post production department, and the long hours of work they must have had.