Weekly Buzz Viral campaigns & branded content

The Bitch Hits Back

Domestic violence is a serious subject and many campaigns have attempted to reduce the amount of victims. The campaigns have tried to convince and make people to choose to report violence and incidents that could indicate violence among friends. One of the great campaigns was “Cut Movie” featuring Kiera Knightley. The advert was widely debated. Some thought it was too violent – others argued that, that was the point. “Cut Movie” was directed by Joe Wright – who also directed Atonement with Kiera.

A new Danish campaign “The Bitch Hits Back” turns the situation around – and this works very well! The violence is now committed by the women, and the adverts are quite violent. Your Weekly Buzz have chosen one of five films and if you want to see the rest check out the campaign site (in Danish) – more surprises on the site will follow.