The ultra popular viral campaign for NFL Fantasy Files (NFL Fantasy files: an online manager game during the NFL season) has inspired many. Football players and fans have created their own versions – most famous is Quaterback Johnny McEntee “Trick Shot Quarterback” that has been seen by more than 5 million people. A new Pepsi campaign featuring David Beckham has without doubt take a lot from the Fantasy Files. David Beckham is on the beach and spots 3 trashcans in the distance – he happens to have 3 footballs and… well you can probably guess the rest. The discussion (mainly comments on YouTube) is about whether David Beckham is able to do this or if computer effects have helped him. One argument is that it must be fake because David Beckham can’t hit the goal from 10 meters out in a national!
The fact that Adidas is in us all is underlined in the style of this advert. The recipe: The celebrities are mixed with “ordinary” people to music that – mostly after airtime – will become popular. In this advert it’s the French electro-duo Justice with the track “Civilization”. The track appears on their new album (entitled Civilization) that will be released this year. Several tracks have been leaked already but this will only fuel the hype about both the album and this advert.
Adidas products can be incorporated in sports, hiphop – in short: it’s a lifestyle. The fast-paced cutting between stars like David Beckham, Katy Perry, Messi and Caroline Wozniacki works even better when it is mixed with cheerleaders, mascots and smiling, raving faces at concerts. Adidas Is In All!
Good news if you love football and want to spend more time on Facebook. Nike has in collaboration with Facebook developed the game “I AM PLAYR” that contains elements of FIFA, Championship Manager and different kinds of role-playing games. You are the new star in British football’s top level and you have to train, play games and decide which girls to seduce – basically be David Beckham. If you make the right choices you will make it to the top, but be advised, you are competing against other players/users.
The trailer shows clips of the game and it has obvious references to Nike’s popular “Take It To The Next Level” advert from 2009, directed by Guy Ritchie.
Get ready to play from January 2011, good luck and “olé olé”!
Your Weekly Buzz has expressed our enthusiasm about Adidas adverts – and especially the way in which the celebrities are incorporated in the story. We made positive comments about the Adidas advert “The Street Where Originality Lives”, and we also favor the Star Wars Collection advert featuring Darth Wader. This new advert features both the incorporation of celebrities and Star Wars. Adidas took the famous Mos Eisley Cantina scene and added some of their stars. This “new” scene includes: David Beckham, Snoop Dogg, Noel Gallagher, Franz ”der Kaiser” Beckenbauer and the French electro-duo Daft Punk. Furthermore it includes the Star Wars characters: Han Solo, Chewbacca, Obi-Wan Kenobi, C-3PO and R2D2.
There has been a lot of debating and comments on YouTube and the advert has already reached more than 3 million views in just 10 days. YouTubers have debated whether or when the original scenes are used – or if they are used at all. The advert contains a lot of fine details. Just to mention a few, it is nice to notice that Daft Punk enters the cantina with C-3PO and R2D2 and both C-3PO and R2D2 are asked to leave and Daft Punk continues. Daft Punk is known for posing as robot-humans and therefore it is a nice moment when they are granted admission, when other robots aren’t. Another detail is Snoop Dogg playing Luke Skywalker, and pulling his blue light saber. This detail has been debated due to the fact that Snoop Dogg holds the saber to the left, and when some people connect him with “Crips” – an American gang known for wearing a blue bandana in their left back pocket. Some have speculated if there are some hidden intentions.
If you feel like watching the original scene we have linked to it here.
Your Weekly Buzz loves Adidas adverts. Everything from the soundtracks used to the played down way of implementing celebrities. If you share a passion for Adidas ads you might remember House Party or Star Wars Collection. All these films feature different celebrities who very elegantly appear in various situations.
This new advert is no different. Once again Adidas is able to use celebrities in fragments, and once again the result is more than great – you would love to attend the big block party, wouldn’t you? Among the celebrities you will spot; Snoop Dogg, David Beckham, Ciara, Noel Gallagher and Whitney Port – just to name a few. Our excitement for the advert doesn’t stop here – did we mention it also contains a great soundtrack by Pilooski?
Well done Adidas!