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iPad in the Dragons’ Den

The BBC program Dragons’ Den is featuring hopeful entrepreneurs pitching their ideas and projects to 5 venture capitalists. These investors are hard and critical because in the end it is their money that should support the project.

BBC has now made and uploaded a spoof version of the program featuring Steve Jobs as the entrepreneur pitching the iPad. The video is a mix between program clips and reactions from the 5 concerned investors, and the actual Steve Jobs iPad presentation.  This video has received many comments, which has resulted in a debate between the British (with humor) and Americans (without humor). Once again we see a film debating whether the iPad is an incremental innovation or a radical one. Is the iPad the future or is it just Apple fans talking and defending their uncritical purchase.