Weekly Buzz Viral campaigns & branded content

29Oct/101

Honk If You’re Human

BBC Knowledge is using stop-motion in the latest advert and the result is very impressive. The ad shows the great achievements that the human species have accomplished throughout evolution. Everything from fire to DNA and nunchucks. The figures are either made of clay or cardboard and the different backgrounds are painted and things like clouds and stars are moving. If you have any knowledge about how stop-motion is done, you will quickly realize that this has been not only a test of the patience of the production team, but also the skills. Three Drunk Monkeys is the Australian ad agency that had the patience and skills to produce the advert, and last weekend they received a Quinlivan Black Award for the BBC Knowledge campaign. We congratulate the guys at Three Drunk Monkeys!

8Jul/107

The Big Bang Boom

The Big Bang theory and the beginning of the universe is a well-known theory. Whether the Big Bang is related to a doomsday prophecy is to some a very real idea – because everything that has a beginning must have an end? Scientists have tried to explain what happens between the beginning and the end, and the result is evolution: from the development of cells to walking man (with weapons). This huge development is “portrayed” by the mysterious Italian street-artist Blu. Some might know some of his very visually impressive works – very popular on YouTube. His very characteristic style with a constant moving story and his way of including the environment into the story is still intact. This piece features crabs, fish, dinosaurs and humans. The sound effects are also a big part of the story so turn up the volume.