Heineken has reached 1 million fans on their Facebook fan page and therefore the brewery wanted to give something back something special to their loyal fans – a great hug! Heineken sent their best friends out in bars to give one “like” back – and we think that a few green bottles were served as well. Please note the great logo on the t-shirt – a nice little detail.
Many brands form a friendly, warm relationship with the consumer by creating and hosting events such as these. Such an event can perform even when it goes viral – perhaps you are a bit jealous because you weren’t at the bar, but the positive reactions and smiles will give you a good feeling. This is exactly what this movie does for you.
If you still have a Myspace page – or perhaps you miss the creative freedom that was offered at Myspace compared to the conform layout at Facebook, then we bring good news! With Flip Your Profile you can upload a video instead of a photo. This new creative possibility enables you to promote yourself to friends, colleagues and potential friends. The procedure is straight forward – 1. Choose a browser 2. Install the app to your Facebook – and upload away! Follow this link to see the promo.
Good news if you love football and want to spend more time on Facebook. Nike has in collaboration with Facebook developed the game “I AM PLAYR” that contains elements of FIFA, Championship Manager and different kinds of role-playing games. You are the new star in British football’s top level and you have to train, play games and decide which girls to seduce – basically be David Beckham. If you make the right choices you will make it to the top, but be advised, you are competing against other players/users.
The trailer shows clips of the game and it has obvious references to Nike’s popular “Take It To The Next Level” advert from 2009, directed by Guy Ritchie.
Get ready to play from January 2011, good luck and “olé olé”!