Have you ever wondered what the perfect combination of two different types of sport would be? Perhaps PoolBall is the answer. This new sport is basically kicking pool balls (footballs) – oh, while drinking plenty of Budwiser. The event got so popular that ESPN and Fox Sports covered it. The pool table is only 7 meters long – which makes it a perfect furniture next to, well anything.
Budwiser used the idea of a big pool table in one of their adverts last year where a group of friends are playing the biggest pool table ever created. Cheers and have a great game!
For this year’s World Cup in South Africa Pepsi has launched an advert featuring some of the biggest football names in the world: Messi, Kaka, Henry, Lampard and Drogba. And that’s not all because the R&B artist Akon has collaborated with up and coming star Keri Hilson in writing and producing the soundtrack for the advert.
The advert features a beautiful match between individuality and a village using teamwork. This is very much like the World Cup events: The impressive individual performance and the team effort. In this case it is definitely the team effort that prevails through sticking together. The match moves over the savanna, through the high grass and down into suricat holes.
We have seen the big World Cup adverts featuring the big football stars before. We remember the world famous Nike “Good vs. Evil” from 1996, Nike “Ninja” from 2000 and the Pepsi “Cowboy” from 2002. All of these adverts have the commonality of having called for a huge budget and an intriguing location that matched the idea. This advert is a must see because of the funny little moment where Messi, with his 169 cm, gets lost in the high grass.
The World Cup in South Africa is drawing closer and closer, and it would be reasonably to assume the more and more projects and campaigns will contain elements of football. Last month Y&R Buenos Aires created an event containing elements of the football, but has a far more serious message about the environment.
The vast majority knows about the intense cutting down of trees in the rainforest. Some might say that the worlds “lung” is slowly being punctured, just to make people visualize the importance of the fact.
It is still hard to imagine the sheer magnitude of how much forest actually disappears every year or e.g. every day. The task was to illustrate how much forest that is cut down – so we all have a reference.
Y&R collaborated with the environment organization Sólo un Planeta (Just one Planet), when an entire football pitch was covered in tree stumps during a half time. More than 40.000 people were in the stadium, and over a million people saw the event on television. Even with distance between the tress it still give you a good understanding of how much wood. If you want numbers we can tell you that every year 14.000.000 football pitches of forest is being cut down – that’s one pitch every 2 seconds.
We hope that this initiative will help put things in perspective.