Weekly Buzz Viral campaigns & branded content

Google:The Beast

This week’s first blog post on your Weekly Buzz is a rather critical one. Google is considered by modern standards to be a big company, and over the last couple of years Google has turned in to a conglomerate. Google is regarded quite influential on several markets such as; e-mail, telecommunications, online search and latest Google Buzz – their attempt at a social networking platform.  The critical consumer – who perhaps also is afraid of the “Big Brother” phenomenon – might contemplate how Google uses its power. Is Google going to use their size and power to control and monitor my activities? And how will this affect me?

The fact is that Google provides a wide variety of services that we as consumers would hate to be without in our everyday activity on the web. Perhaps one should relax and enjoy the many features provided by Google – but don’t say you weren’t warned.