Your Weekly Buzz has expressed our enthusiasm about Adidas adverts – and especially the way in which the celebrities are incorporated in the story. We made positive comments about the Adidas advert “The Street Where Originality Lives”, and we also favor the Star Wars Collection advert featuring Darth Wader. This new advert features both the incorporation of celebrities and Star Wars. Adidas took the famous Mos Eisley Cantina scene and added some of their stars. This “new” scene includes: David Beckham, Snoop Dogg, Noel Gallagher, Franz ”der Kaiser” Beckenbauer and the French electro-duo Daft Punk. Furthermore it includes the Star Wars characters: Han Solo, Chewbacca, Obi-Wan Kenobi, C-3PO and R2D2.
There has been a lot of debating and comments on YouTube and the advert has already reached more than 3 million views in just 10 days. YouTubers have debated whether or when the original scenes are used – or if they are used at all. The advert contains a lot of fine details. Just to mention a few, it is nice to notice that Daft Punk enters the cantina with C-3PO and R2D2 and both C-3PO and R2D2 are asked to leave and Daft Punk continues. Daft Punk is known for posing as robot-humans and therefore it is a nice moment when they are granted admission, when other robots aren’t. Another detail is Snoop Dogg playing Luke Skywalker, and pulling his blue light saber. This detail has been debated due to the fact that Snoop Dogg holds the saber to the left, and when some people connect him with “Crips” – an American gang known for wearing a blue bandana in their left back pocket. Some have speculated if there are some hidden intentions.
If you feel like watching the original scene we have linked to it here.
A part of developing something creative is being able to spot trends and opportunities in existing material, and then use it to create references and a frame for the concept. Some might have heard of Chad Vader, a so call YouTube sensation, who is a guy doing different everyday things while wearing a Darth Vader costume. He even did a spoof video on the famous “David After Dentist” simply called “Chad After Dentist”. Whether TomTom used Chad Vader as a reference while creating this new campaign is for you to decide.
TomTom can now offer you the voice of Darth Vader when you need guidance on the road. And it gets better. It’s not only Darth Vader it’s an entire Star Wars theme because you can get: C-3PO, Yoda and Han Solo! Perhaps you need to be a keen driver if you are taking directions form Yoda due to he’s way of expressing himself. Perhaps you might want the Chewbacca application instead – just for fun?
If you are a true Star Wars fan, or perhaps want to get away from the machinelike voice your GPS has as a standard, you can buy the update here.