Georg Jensen – Now In Paper
Georg Jensen & Alfredo Häberli is a very good collaboration – both in creating design objects, and cutting a promotional video. The Argentinean born designer Alfredo Häberli is the man behind a new collection for the Danish company Georg Jensen, and to promote this collection the idea- and the design process is shown by cutting pieces of paper. The childish style of the video is engaging – and while watching this you’ll want to draw, won’t you? Editing is done really well in this video – particularly the way the different cuts and drawings are done without showing it (the first bit). A great way to show the design process. Check out the collection here.
A Blackbird’s Struggle Against Technology
Breakthroughs in technology and innovation can disconnect humans from nature. When you are walking through a park you will probably check you mobile phone, your Facebook or send emails – if you’re not talking into it! Nature will sometimes interfere with technology and incidents like these will demonstrate how fragile our systems are. This is beautifully showed in Matthias Hoegg’s short film “Thursday”. The blackbird, the sun and the stars represents nature and attempts to get the attention of humans and in this attempt nature is in for a hard struggle. Besides a nice story that also contains a love story the animations are absolutely fantastic – we especially like the comparison between data traffic and city traffic.
The film has been nominated to a BAFTA award for best short film.
Thursday from Matthias Hoegg on Vimeo.
Volkswagen Demonstrates Innovation by Playing with Your iPhone and a Newspaper
If you don’t have the time to go to a Volkswagen dealer to get a test drive you now have the option to take a test drive in your newspaper. Volkswagen has developed an app to your iPhone that allows you to experience the newest innovations by Volkwagen – all you need is a printed ad and your iPhone. By holding your phone over the ad you control the speed of the car and you can “experience” the new “Lane Assist” when your phone vibrates when the car gets too close to the road side.
It can be hard to explain the benefits of a new innovation using only words, but Volkswagen has made it possible to display these benefits in a creative, fun and “childish” way. So don’t be surprised if you one day in the office see a lot of your colleagues playing with newspapers and their iPhones – it’s the future.
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