We have written about 3D mapping on buildings before, and just to mention one we recommend that you watch ”The 600 Years” by Macula.
Today we bring a NuForm project where 3D mapping is controlled via an iPad. The iPad is able to control the animations using Kinect, and you can now play video games on buildings.
An interesting new concept.
Apple is with out a doubt one of the best companies to offer a constant stream of “new” products. According to Apple every new product is revolutionising – every time, even if it’s just an improvement. There are defiantly parallels between the innovation strategy and the story of Goldilocks and the Three Bears. The products are neither too nor less developed/revolutionising – they are just right, and that is just enough to keep the customers buying. This innovation strategy has been faced with some criticism (mostly with a humoristic undertone due to the fact that the products are good). Your Weekly Buzz has written about the iPhone 4 and the iPhone 5 (that we all already have).
March 2. Steve Jobs introduced the iPad 2 at the Apple Keynote, and it didn’t take long before you could find the first spoof on YouTube. It’s the same team of “designers” that informs you about the new features, and yes, cameras are being discussed.
The BBC program Dragons’ Den is featuring hopeful entrepreneurs pitching their ideas and projects to 5 venture capitalists. These investors are hard and critical because in the end it is their money that should support the project.
BBC has now made and uploaded a spoof version of the program featuring Steve Jobs as the entrepreneur pitching the iPad. The video is a mix between program clips and reactions from the 5 concerned investors, and the actual Steve Jobs iPad presentation. This video has received many comments, which has resulted in a debate between the British (with humor) and Americans (without humor). Once again we see a film debating whether the iPad is an incremental innovation or a radical one. Is the iPad the future or is it just Apple fans talking and defending their uncritical purchase.
The creative communications bureau Dentsu (London) has made a self promoting film that has ended up as a very impressive piece of lighting animations and stop-motion. The pivotal point of the film is “Making Future Magic” – the core values in all of the work done by Dentsu .
“Making “ is to be associated with good craftsmanship and knowing the different materials (media). “Future” represents innovative thinking and looking forward, and “Magic” is meant to give the campaigns strength and power.
The people at Dentsu used animations on an iPad to make the frames – used in the stop-motion process – and it gives the feeling of “Making Future Magic”. Truly a great piece of work!