Weekly Buzz Viral campaigns & branded content

iPhone 4 Promo

The new iPhone 4 from Apple has been promoted and mentioned up to a point of almost excessive proportion. It all began when an Apple employee “forgot” a prototype in a bar and some bloggers got hold of it and began to write about its features. Your Weekly Buzz is not decide whether this is a new type of marketing, but this event has definitely increased the attention, press and hype.  Many people and especially technology fans have asked the question; what the new iPhone 4 is able to do better than the previous ones? Besides the binding swank-effect one obtains by being one of the first to have one, the phone has two cameras, a crystal clear screen and the components are made of a very strong metal. Real Apple fans will feel that these new features are ground breaking and will leave no other option than to buy one immediately.

But not all people are excited – or should we say impressed – with the new iPhone 4 features. Some marketing experts argue that Apple has reached a point where the brand can’t gain more hype and Apple will have to take some necessary steps in order to maintain their status. The experts argue that Apple can’t stay on top of the market by just being “the trendy one”.

This very entertaining spoof is on the critical side. The humoristic approach will perhaps remind you of the popular Onion News story about Sony’s new ”Stupid Piece Of Shit That Doesn’t Fucking Work”. Both spoofs suggest that people should take the technology development hype with a grain of salt. Now it’s up to you to decide if you are going to be excited – or it you can get by just a few more months with your old phone.