If you don’t have the time to go to a Volkswagen dealer to get a test drive you now have the option to take a test drive in your newspaper. Volkswagen has developed an app to your iPhone that allows you to experience the newest innovations by Volkwagen – all you need is a printed ad and your iPhone. By holding your phone over the ad you control the speed of the car and you can “experience” the new “Lane Assist” when your phone vibrates when the car gets too close to the road side.
It can be hard to explain the benefits of a new innovation using only words, but Volkswagen has made it possible to display these benefits in a creative, fun and “childish” way. So don’t be surprised if you one day in the office see a lot of your colleagues playing with newspapers and their iPhones – it’s the future.
Apple is with out a doubt one of the best companies to offer a constant stream of “new” products. According to Apple every new product is revolutionising – every time, even if it’s just an improvement. There are defiantly parallels between the innovation strategy and the story of Goldilocks and the Three Bears. The products are neither too nor less developed/revolutionising – they are just right, and that is just enough to keep the customers buying. This innovation strategy has been faced with some criticism (mostly with a humoristic undertone due to the fact that the products are good). Your Weekly Buzz has written about the iPhone 4 and the iPhone 5 (that we all already have).
March 2. Steve Jobs introduced the iPad 2 at the Apple Keynote, and it didn’t take long before you could find the first spoof on YouTube. It’s the same team of “designers” that informs you about the new features, and yes, cameras are being discussed.
There are thousands of applications for your iPhone but today we would like to show you one that is quite special. Word Lens is an app that translates Spanish into English and vice versa. This might sound very basic, but it’s not – Word Lens is not a dictionary where you write what you need translated, all you have to do I turn on your camera and hold it up to the text that you need translated. Easy!
You can download a demo version and buy the additional languages as extras – you could hope for more languages in the future.
The new iPhone 4 from Apple has been promoted and mentioned up to a point of almost excessive proportion. It all began when an Apple employee “forgot” a prototype in a bar and some bloggers got hold of it and began to write about its features. Your Weekly Buzz is not decide whether this is a new type of marketing, but this event has definitely increased the attention, press and hype. Many people and especially technology fans have asked the question; what the new iPhone 4 is able to do better than the previous ones? Besides the binding swank-effect one obtains by being one of the first to have one, the phone has two cameras, a crystal clear screen and the components are made of a very strong metal. Real Apple fans will feel that these new features are ground breaking and will leave no other option than to buy one immediately.
But not all people are excited – or should we say impressed – with the new iPhone 4 features. Some marketing experts argue that Apple has reached a point where the brand can’t gain more hype and Apple will have to take some necessary steps in order to maintain their status. The experts argue that Apple can’t stay on top of the market by just being “the trendy one”.
This very entertaining spoof is on the critical side. The humoristic approach will perhaps remind you of the popular Onion News story about Sony’s new ”Stupid Piece Of Shit That Doesn’t Fucking Work”. Both spoofs suggest that people should take the technology development hype with a grain of salt. Now it’s up to you to decide if you are going to be excited – or it you can get by just a few more months with your old phone.