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Civilization

Earlier this year we wrote about the Adidas advert “Adidas Is In All”. This time we are not promoting Adidas, but the French electro duo that delivered the music to the advert. Justice is releasing their third album this year “Civilization”, and has now published the first music video to the first album single.

Fellow Frenchman Edouard Salier who also directed the Massive Attack video “Splitting The Atom” has directed this music video – and once again he is using CGI.
“Civilization” shows a raw, rock-filled word where the only living things are buffalos. The remaining human-created things are huge monuments. This world is surrounded by a layer of sky, and when the world turns 180 degrees, everything falls up/down on to the sky. Whether the video is a critique of the destructive behaviour humans have on nature, is widely debated on various websites and music blogs.
In short: very impressive CGI and the match between music and image is without a doubt an adrenaline kick.

JUSTICE - CIVILIZATION directed by Edouard Salier from edouard salier on Vimeo.