Weekly Buzz Viral campaigns & branded content

The World’s Biggest Drum Machine

A group of Swedish music interested guys decided to build the – according to them – the world’s biggest “drum machine”. By using the idea of the traditional arcade dance game where you have to step on squares while keeping up with a beat the team have constructed a dance/drum board with 16 squares. The sounds are generated by the new Reason 5 Kong Drum Designer program. Reason is a Swedish music program developed by Propellerheads Software.

This is a great example of how viral advertising could be executed. The features and qualities of the product are displayed in a nice mood-increasing way that spreads joy in the local community. The presentation therefore becomes neither pushy nor “come-buy-this”.