Lady Gaga is regarded as one of the biggest pop phenomenons for the time being, and the promotion of her new album “Born This Way” is just as extravagant as the singer’s costumes. One link in the promotional process is co-branding with the Internets most popular game FarmVille. The online game is developed by Zynga and has more than 62 million active players and the games position as “most popular” is strengthened by the collaboration with Facebook.
So how do you transfer Lady Gaga’s bizarre universe to the cosy FarmVille interface? It’s done by letting players farm crystal crops, and pimp their tractors and horses. Players can also buy tracks from the new album. A funny promotional video for the game captures the merge of the two universes perfectly.
We are continuing our ”best of 2010” in the start of 2011 with this nice little recap of the biggest viral videos of 2010. The setting is a typical school play with the stressed but enthusiastic teacher trying to get the children to deliver a Broadway performance.
We are all daily users of YouTube. Most of us have experienced time flying by as we are entertained and inspired by different people of different ages from all corners of the world. Perhaps you are one of the 200.000.000 people who have watched the Lady Gaga video “Bad Romance” – the most viewed clip on YouTube at the moment. You laughed when you saw “Charlie bit my finger – again”, you were impress by the Susan Boyle performance in Britain’s Got Talent, and perhaps you danced along to the “Evolution of Dance”. You may very well have been one of the 2 billion visitors in May 2010. One thing is for sure: YouTube is a site we can’t imagine not being there. YouTube is a venue where creative people can express themselves. You can find old clips you might have forgotten, and you can follow new trends, music, films, media, buzz – we could go on and on.
Congratulations to YouTube from The Weekly Buzz!